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Printing Papers Get Squeezed Out

Check out the article entitled Printing Papers Get Squeezed out on The Target Report.

How Strong Is Your Direct Mail Foundation?

Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer loose, take a step back…

Toof American Digital Printing Acquires Champion Awards

Joint Press Release – May 1, 2019 Toof American Digital Printing, along with two current minority investors of Champion Awards, announced today the purchase of the controlling…

Three Data Points That Pack A Punch

If you think you can’t take advantage of personalized print marketing because you only have a person’s name and address, take heart! There are three highly effective…

Think Great Color Is Easy? Think AGAIN

Think great color is something everyone can do? Think again. Getting accurate, high-quality color takes effort. Here is a peek behind the curtain at what it takes…

Visual Differences Between Digital And Offset

Gone are the days of debating the benefits of digital vs. offset printing. With the quality being nearly indistinguishable between the two, most marketers hardly think about…

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What Is Really Motivating Your Customers?

When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and having a compelling call…

Top Reasons To Use More Visual Content

You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter.  You know your audience. Your message is on target. The call to…

Before You Personalize, Do This!

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers…

3 Tips For Creating A Visual Brand

Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney. Just one glance and…

Keep The Conversation Going!

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal…

5 Keys To Customer Acquisition

Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct…

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