Think you have to go out and drum up new customers in order to increase your sales? Prospecting is an important tool for revenue generation, but there are…
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5 Tips For Marketing During COVID-19
The covid pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just means that your marketing should reflect…
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Consumers Continue Their Love Affair With Print
Despite the rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to…
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5 Buckets That Help Your Marketing
Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from your print…
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3 Multichannel Marketing Stats To Inspire You
Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep…
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Small Marketing Budget? No Problem
Just because you have a limited marketing budget doesn’t mean you can’t have big results. With the right strategy, you can maximize your investment, no matter how…
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Little Known Ways To Boost Your Mailing Results
Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?1This is excellent news for marketers. But with increasing…
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Why Does Channel Selection Matter?
When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants a print, but the reality is often…